Connecting With Your Consumer

Instagram is currently the world everyone is living in and where people are going to find clothes, inspiration, new brands, recipe ideas, and everything else! This weeks post is about what steps you can implement to reach your customer and if you want to learn more check out the IG LIVE I hosted on the Maker’s Row Instagram page.

1. Write Your Branding Story

   • You want your customers to feel that they can reach you

   • Ask yourself, who are you?

   • Who is your customer?

   • Within reason, share some personal aspects of your life

   • What do you stand for?

   • What is your story right now? Talk about your employees, your contractors, etc.
     
     

2. Write Your IG Plan of Action

   • What are the steps you can take to reach your customers

   • Schedule your posts for both your feed and your stories

   • Plan your content at least 2 weeks in advance

   • Platforms you can use: PLANN, LATER, and PREVIEW are just a few
     
     
     

3. Engage With Your Customers

   • Host live events with your competitor and influencers

   • Ask for the opinion of your customers about your next collection

   • Find out what your brand is missing

   • Post Q&A’s on your stories
     
     
     

4. Find Your Ideal Partners

   • People want to help each other

   • Build your dream team

   • Cross promote like crazy

   • Don’t hesitate to reach out to everyone on your list
     
     
     

5. Create A List of Blogs

   • Educate your customers about why your brand is different

   • What do you want your customers to know not only about your brand but about you

   • Consider what other brands match yours and create fun looks for your customers

   • Share how you’re balancing work with personal life from home