5 Tips For Increasing Brand Awareness
It’s known that in order for someone to consider purchasing a product they need to see it 7 times. What are other ways for the consumer to notice your product? Below, we’ve given you 5 tips for increasing brand awareness:
1. Work With Influencers
Initially as a new brand this can be intimidating; however, they want you just as much as you want them. It’s just a matter of finding your perfect match.
Why?
Influencers have an established audience who trust their product insight.
Potential partnerships can lead to future collaborations and increased sales.
2. Branded Packaging
Depending on how much you’re willing to invest into packaging you can do something elaborate and beautiful or something simpler.
Either way your brand name should be on your packaging.
The customer understands that this is a cost passed on to them therefore you’ll also want to consider who that person is, and what their expectations might be.
3. Research SEO
SEO is very important which is why we’re always reiterating why you need to know basic SEO.
Most people don’t look past the first page on Google. If you’re not ranking or performing SEO’s you will remain unnoticed.
Google strategies specific to your niche to gain knowledge on how to optimize your website and content for your customer.
4. Take Social Seriously
Social media is powerful.
You can run ads and promote posts
Instagram, Facebook, & Pinterest all provide insights for your customers behavior
Post & share testimonials from your customers
Build your community within the platform to give customers exclusive deals
5. Google AdSense
Paid ads are a great way to push your product and your brand; however, to be more efficient Google launched Google AdSense.
Provides you with the best place to create and optimize your product
Automation to automatically run ads for you after performing the same steps over 2-3 times.
