What People Are Saying

What is the difference between "The Foolproof Plan..." and other "how-to" books? Every word is understandable. Anna does not get out over her skis so to speak. Anna and V. Mora are not trying to show the reader how much they know (they know a lot). The book spends its literary time laying out an invaluable foundation of knowledge for the start-up or nearly start-up. Simple, straightforward, and in order! A read of this book will save the startup designer time, money, and aggravation. Good stuff to be sure.

— Jay Arbetman, Founder of The Sourcing District