Marketing Series: The Key to a Successful Marketing Budget
When you start-up your fashion business you need a solid marketing budget to successfully promote, introduce, launch, and sell your line. You also need a sustainable marketing budget each season. In this blog, I give you tips on knowing how to budget for marketing expenses from the very beginning.
Marketing Series: Your Website can be the Key to Marketing Success
Your website is key to sales. It is important to optimize it for success. In this blog, I will cover 5 important tips to help your website work harder for your brand and your business.
Marketing Series: Why Fashion Influencers are Worth Investing in
Influencer Marketing… It’s new. It works, and if you’re a fashion brand they might just be your secret formula. In this blog, I will show you the number one reason you need to know about influencer marketing.
Marketing Series: The Number One Reason Why you Need TikTok
TikTok! We have all heard of it before, but why is the social media platform so important right now? Well In this blog, I will show you the number one reason you need to get your brand on the platform.
Marketing Series: Why Where You Are Promotes Who You Are
Where your product is seen and sold reveals volumes about your brand and your fashion line. In this blog, I will explain the importance of “place” in your marketing mix and show how you must integrate all the elements of distribution and placement to further define your brand, target your audience and build your business.
Marketing Series: Why People Make or Break your Marketing
Good marketing can only be done by good minds. In essence, it is People who can make or break your brand’s Product and Marketing. In this blog, I will go over why People are the true determinant of your brand’s success, and what type of People to look for to grow your brand and business.
Marketing Series: Optimizing your Brand Promotion
When it comes to promoting your brand, what type of promotion comes to mind first? In this blog, I will go over the different types of promotion and why each could benefit you and your brand
Marketing Series: Creating Products that Market Themselves
Your Product is the core of all of your Marketing efforts. In this blog, I will help you see what you can do to make your product market itself.
Marketing Series: Pricing for a Marketing Edge
Determining a Price is a form of marketing, by opening the floodgates to a certain audience and closing it to another. In this blog, I will go over Cost, Price, and Pricing Strategies as part of your overall marketing strategy.
Marketing Series: Marketing 101 For Your Fashion Line
What is marketing and why is it so critical for your brand and your product’s success? In this blog, I will cover an overview of marketing and explain why a solid marketing strategy will lead to your success and future growth.