Why The LA Textile Show Is Crucial For A Fashion Startup Brand
The LA Textile Show offers a wealth of resources and connections crucial for a fashion startup’s success. From fabric collections to technical expertise and trend forecasting, this event is a game-changer for budding designers. Discover why attending is a pivotal step for your fashion venture.
What Luxury Startups Can Learn from Chanel's Timeless Marketing Strategy
Chanel is one of the most iconic luxury fashion brands in the world. If you have a luxury fashion start up, you can learn key lessons from Chanel's enduring luxury marketing strategy. Let’s take a look at the secrets to timelessness, exclusivity, and successful promotion.
What Luxury Startups Can Learn from Chanel's Timeless Marketing Strategy
It’s important to understand the power of Affiliates and Influencers. This innovative marketing strategy can be the easiest way to skyrocket your fashion startup's success. Let’s explore the benefits, strategies, and step-by-step approaches to get started.
Building A Rewards Program For Your Fashion Startup
It’s never too early to start building a rewards program for your fashion startup. If you begin right away, chances are you’ll win the loyalty of your early customers that will build a strong foundation for your growth and expansion. Here’s how to get that loyalty program started. Let’s dive in.
Can Generative AI Solve Virtual Clothing Try-Ons?
Google is trying to revolutionize online shopping with its groundbreaking Generative AI virtual try-on feature. Say goodbye to uncertainty and hello to a diverse, inclusive, and incredibly realistic shopping experience. Here’s why it could reshape the way we shop for clothing online.
Reboot Your Fashion Marketing Mindset
No matter how great the concept for your new fashion brand is, if you don’t market it strategically, it may go unseen and unsold. It’s important to review the essential core principles behind a successful marketing strategy. Here’s how to elevate your brand IQ and pave the path to growth.
Marketing Series: The Key to a Successful Marketing Budget
When you start-up your fashion business you need a solid marketing budget to successfully promote, introduce, launch, and sell your line. You also need a sustainable marketing budget each season. In this blog, I give you tips on knowing how to budget for marketing expenses from the very beginning.