Integrating Trends - Spring Summer 2022
Trends! It is possible to integrate trends to any fashion line, even if your line is basics. Trends give a customer an emotional reason to buy. In this blog, I will walk you through integrating trends including Spring/Summer 2022.
Have you ever walked into a store and walked directly to a blouse because it was your favorite color? Or a stunning silhouette that you know will look fabulous on you? That feeling is what we want to replicate as designers.
Color:
Color is an easy way to refresh your line for the new season. By taking a best seller and using a Pop color or Fashion color, it can give your customer a new item to buy or rebuy because they will love the trendy color or print.
Color trends are often determined by our environment, societal events, and season. For example, in the last two years people have craved comfort, joy, and essentials, while also craving newness, fantasy, and liberation.
You do not need to play by the rules for integrating color in 2022. Use color to your advantage by mixing and mingling them to create new possibilities to reflect the personality of your line.
You can choose the pop and fashion colors or the core colors, regardless of your brand aesthetic, there’s a color for your line. The core classics are seasonless and universal. For Spring/Summer 2022, the core classics are:
If you’re looking for colorful options, NYFW showed us a myriad of distinguishing colors that also imposed surprising satisfaction.
Style:
Style is also very reflective of our times. Politics, wealth, environmental pressures, etc. determine how high hems are, how low necklines are, and overall shape for the season. The style inspiration that you choose for your should be reflective of your target market and their personal needs and desires.
For Spring 2022, the overall look is fearless, fun, and quirky. There are many fun ways to integrate these trends. For Spring 2022, here are some of the trends on the runway that you can take inspiration from.
Mini Skirts: Casablanca
Twisted Trenches: Thebe Magugu
Midriff to the Max: Isabel Marant
Be Transparent: Ekhaus Latta
These are just a few trends to keep on your radar for Spring/ Summer 2022. As a designer, you can incorporate these trends in your own way.
Want to incorporate new trends and colors into your collection, but are not sure how? At V.Mora we can consult with you to integrate trends that best suit your customer, from our industry connections, sourcing network, and on the pulse consultants, we can help you integrate colors and styles that will give your customers that feeling of “I NEED that.” For inquiries please contact: vmorainquiry@vmora.com
Or if you been following the blog and you are in need of a Production Manager for the following steps:
Sourcing
Technical sketches
Pattern Making
Prototype making
Sample Making
Fittings
Digitizing and Grading
Marker Making
Manufacturing
For product development and consulting services, please email vmorainquiry@vmora.com