How Social Media Can Boost Your New Fashion Brand: Youtube
Social media is an essential marketing tool in launching your fashion line. One platform you need a presence on is YouTube. It is now the second largest search engine behind Google and a huge influencer in the fashion world. You need YouTube and here’s why.
YouTube presents an enormous opportunity to major fashion brands like Chanel (2 million subscribers) and Louis Vuitton (900,000 subscribers). If these major brands find marketing on YouTube so promising, it’s a good idea to follow their lead and start a YouTube Channel for your new brand.
Smaller brands can also harness the power of YouTube and inexpensively promote their line, grow their subscriber base, build brand awareness, and generate sales. YouTube offers enormous potential to target your niche audience, make a personal connection with them, and create a community of viewers who are loyal to your brand.
By creating a combination of organic content and advertisements, you can engage your subscribers on different levels and build their trust in you. You can also grow and expand your brand awareness across a larger audience of targeted viewers. Each viewer is a potential customer. If you can convert them into brand-loyal buyers they become essential to the growth and success of your fashion line. In this blog, I will explain why YouTube is such a critical social media platform and essential marketing tool when you are launching a new fashion line.
Why YouTube?
There are not many industries more visual than the world of fashion and style. People want to see your line, imagine how it will look on them, and watch it being worn and used. YouTube is the primary video streaming platform on the internet. People go to YouTube for entertainment, ideas, opinions, education, and simply to explore and browse.
This is an enormous opportunity for a new fashion line. If you can create a video, you can start a YouTube channel for your brand. This gives you the chance to clearly establish your fashion line’s identity, who it is for, and even what you and your brand are all about. The wonderful thing is that it costs nothing to create a YouTube channel and post a video.
With over 2 billion browsers per month, YouTube offers an enormous audience of prospects. Even for the most specific niche and narrowly targeted audience, there will always be a large pool of potential customers. Even if you choose to pay to boost your YouTube videos, it can be a very cost effective and efficient way to expose your line and grow your target audience.
What you can do on YouTube?
YouTube allows you to capture the power and magic of video. Statistics show that 60% of viewers would prefer to watch YouTube videos rather than traditional television. When you can bring your fashion line to life in a video, you are showcasing it for the viewer in a way that can be far more compelling than a still photograph.
Remember, just like on most social media platforms, people come to YouTube for entertainment, education, information, or simply because they are curious and want to browse. They do not want to get a constant barrage of selling messages.
It is always important to give them some value in your content so that they have a reason to keep coming back to your channel. It is a good idea to post different sorts of videos. One post could show a behind the scenes look at your manufacturing process. Another post could address a topical issue that is having an impact on your target audience. User reviews and testimonials are a great way to help build trust and credibility. Instructional videos about how to use your product or style your apparel can be very interesting. If the viewers get value out of your content, they will return and potentially become a buyer.
There are many types of content you can share that will build your community and reinforce their trust in you and your brand. It is important that not everything you post is a commercial because that can make your subscribers lose interest.
One of the great features on YouTube is that it allows viewers to comment on your video and even share them with friends and other people. The sharing option can be a great way to increase your views and expand your audience. If someone comments on your video, always respond to them. It builds a valuable personal connection and ultimately, a stronger community around your fashion line.
Social Media is an ever evolving medium. You can expect the features and functions on YouTube to change and expand as the platform evolves. To optimize your use of YouTube, it is important to stay up to date with new features and additional capabilities available.
How to Sell and Make Money on YouTube?
Since you are launching your fashion line and operating a new business, you do need to sell and generate revenue. Like the other social media platforms, YouTube also offers the opportunity to run paid advertising. This can expose your brand to a much larger potential audience, attract subscribers, build brand recognition, and even drive potential buyers to your website. It is important to have a landing page or website that you can send them to so that they can shop and buy. At this point, it appears that you cannot directly sell from the YouTube platform like you can with FaceBook and Instagram; however, it will probably be an option offered in the future.
If you are posting a commercial or simply an organic video you can add a call to action at the end. There is a YouTube feature that allows you to create an “end screen”. This is a 5 to 20 second freeze frame at the end of the video which gives a specific call to action. You can even add clickable links to this end screen so that it is easy to move viewers from YouTube to your website or landing page.
YouTube also gives you the option to embed clickable links within your videos. Simply search on the YouTube site for instructions on how to do this. This can be a very effective way to get viewers to visit your website, and can help monetize your YouTube engagements.
Finally, YouTube allows you to create a written description of any video you post. It is a good idea to add a clickable link to your website in this description. That way, if the viewer happens to be intrigued by your product or content, they can easily find out where they can get more information and potentially buy it.
How much does Marketing on YouTube cost?
Like most social media platforms, establishing a presence on YouTube is free. You can even create your YouTube channel for free. If you want to organically grow your subscribers and viewers, it is possible to do it at no expense; however, the process can take a longer time to evolve.
If you choose to be more aggressive, there are several different ways to pay to advertise and boost your posts. You can choose to spend as much or as little as you want according to what works with your marketing budget.
When you decide to invest money to boost or advertise, it is important to constantly monitor your metrics. You should always compare what it costs to advertise to how much that spending generates in sales. You should also compare spending versus revenue generated on other platforms. This way you can determine which platforms work the best for your brand.
If your results show that advertising on YouTube is profitable, it may be a good idea to increase your spend. The key is to constantly monitor the revenues generated by your spending.
Take the time to analyze and understand the performance data on the various social media platforms Once you compare those metrics, you can optimize your marketing budget and maximize the revenue you generate for every dollar you spend.
Being seen online is critical for establishing your brand and guiding your fashion line to success. YouTube allows you to showcase your products with videos and visual content that make them come alive. In the highly visual world of fashion and style, a YouTube Channel exposes your fashion line to your target audience. It builds brand awareness and can generate revenue to help your fashion line launch and grow into the future.
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