How can the Actor’s Strike boost a fashion start up?
Fashion start-ups can turn the actor's strike into a golden opportunity. As Hollywood grapples with the strike, the absence of red carpet events and promotional tours creates a unique space for new fashion brands. Here’s how this may boost your fashion start-up brand.
The recent actor's strike has caused a major disruption in the entertainment industry. It is shutting down Hollywood and impacting red carpet events and promotional activities. Big fashion labels are feeling the effects of this labor dispute, as they rely heavily on the red carpet as a marketing tool.
Amidst these challenges, fashion start-ups have a unique opportunity to benefit from this situation. With actors seeking alternative sources of income and red carpet events on hold, new fashion brands can leverage this moment to explore new partnerships and enhance their brand visibility. In this blog, we will explore how fashion start-ups can capitalize on the actor's strike and navigate this unprecedented landscape.
Actors Diversifying into Fashion Advertising:
Actors are now exploring non-entertainment job opportunities. This is due to the strike's restrictions on filming, and actors promoting their work, and appearing at premieres. Start-up fashion brands can seize this chance to collaborate with once unapproachable celebrities for their advertising campaigns.
With their recognizable faces and massive fan following, actors can be powerful brand ambassadors. They can draw attention to a new fashion brand and increase brand awareness and the potential target market.
Shift in Fashion Marketing:
The absence of red carpet events as major marketing moments is forcing fashion brands to rethink their marketing strategies. While established fashion houses may not be deeply affected, fashion start-ups can take advantage of this shift.
A new brand can implement innovative marketing approaches and tap into the increased availability of actors for campaigns. Since the actors are looking for non-theatrical ways to make income, a start-ups can create a partnership with a celebrity that previously they could not afford. Having that celebrity represent their new brand can help them expand their exposure and gain a competitive edge.
Fashion Events as an Alternative Spotlight:
As red carpet events and promotional tours are put on hold, actors may look for alternative ways to stay in the spotlight. Fashion events, such as fashion weeks, could serve as the perfect platform for actors to garner publicity and glamor.
This presents a unique opportunity for fashion start-ups. They can collaborate with actors seeking publicity who will gladly showcase the start-up brand’s new line. It is a win-win for both. The actor can continue to earn an income, and your start-up can benefit from the increased attention that celebrity brings to your creations.
Union Movement and Improved Working Conditions:
The actor's strike is part of a broader resurgence in the US labor movement. Unions have been gaining popularity. Workers from various industries are organizing to demand better treatment and improved working conditions.
Fashion start-ups can align themselves with this trend by ensuring fair treatment of their workforce and supporting labor rights. By prioritizing workers' welfare and adopting ethical practices, start-ups can appeal to socially-conscious consumers.
Adding this aspect to their brand story can be very appealing to their audience. People want to buy from companies that operate ethically, and supporting the actors during their work-stoppage can reflect well with these buyers.
Fashion Media and Workers' Rights:
The strike has also brought attention to the treatment of workers in the fashion industry. Unions in fashion media and legislation seeking to protect the rights of creative professionals reflect a growing concern for workers' well-being.
Fashion start-ups can lead by example, providing fair wages, safe working conditions, and transparent supply chains. By championing workers' rights, these start-ups can build a positive reputation and gain consumer trust.
While the actor's strike has undoubtedly impacted the entertainment and fashion industries, fashion start-ups can use this moment to their advantage. By collaborating with actors seeking alternative income sources and leveraging fashion events as a spotlight, start-ups can boost their brand awareness and reach.
Aligning with the ongoing labor movement and supporting workers' rights will not only benefit start-ups in the long run but also contribute to positive change in the industry as a whole. As fashion start-ups embrace creativity and adaptability, they can thrive even amidst challenging times. Your new start-up brand can emerge as trailblazer in a rapidly changing, socially conscious landscape.
What’s your breakthrough fashion concept? If you feel you have an idea that may have some promise, schedule a free strategy call and let's talk about it. You may have discovered a niche and a fashion product that could become a successful start-up and the fashion business of your dreams.
Stuck on product Production? At V.Mora we can help you through the entire production process from designing, to sourcing and so on through our Production Development services. If you are in need of the following Development and Production services:
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About the Author
Fashion expert, Allison Howmann, graduated from the Fashion Institute of Technology where she majored in Fashion Design and Minored in International Trade and Marketing. She has spent over 6 years in the NYC Fashion Industry utilizing her Design and Marketing skills. Allison has worked with several successful brands to help create their winning fashion development, small business operations, and sales and marketing strategies. You can find her creating original content on the V.Mora blog and the V.Mora Instagram.
