Fashion Designers just like you: Free Point by Elijah Bryant
Sports apparel has grown to over a $65B industry. Elijah Bryant starts Free Point to help spread an athletic mindset to individuals and teams around the world. Here are some thoughts on the eve of his social media launch…
When it comes to being a fashion entrepreneur, butterflies can start to swirl when it comes to your launches. June 5th marks the first day Free point takes center stage on social media IG HERE. Elijah has been behind the scenes with our team crafting not only his product but also his brand message.
Elijah is no novice to the fashion industry, as he runs West Point CLICK HERE, a wholesale company that sells blanks to companies around the world. So when it came to crafting a collection he knew he wanted something special. Free Point prioritizes sports gear that optimizes performance so athletes can push their limits. Elijah plans to connect his gear with high school teams around the country and bring the community to the Free point mindset.
So you might be wondering, what has his journey been like so far towards creating Free Point? What have been the trials and tribulations? And what can you take from Elijah’s story and apply to your launch? In this blog, we will cover his journey from start to his social media launch.
Q: What was the most difficult part of your journey as a fashion entrepreneur and how were you able to overcome this?
EB: The hardest part of this journey has always been being okay with the unknown. The ability to remain flexible and pivot during this development process has allowed for the real progress to occur. I spent countless days debating what the right choice is, but finally understanding that the right choice is: to simply make a decision and do it. Once you get started, it allows for the next steps to come. From there, we can build momentum.
Elijah brought his revolutionary idea for performance enhancing athletic wear to V.Mora. This is truly gear designed for greatness. Some of the best features include infrared-emitting fabric that accelerates recovery. Capabilities to wick away moisture, regulate temperature, and maintain healthy blood flow are also designed into the apparel. This gear adapts for optimal performance.
Q: How did V.Mora help develop your brand and get you to the launch of your collection?
EB: Working with V.Mora allowed me to bring all of the ideas into a purposeful production. They helped make the difficult steps seem possible to take. The learning curve in this industry is massive, and I relied on V.Mora for insight and experience. They helped me be able to take it all in, week by week. It was a very productive decision to bring them in. Without their guidance, there would have been much more error than trial and the frustration would have been too much to overcome.
Elijah has now brought Free Point to the launch pad. Designing complex performance enhancing technology into fabrics presented many complicated issues beyond normally sourcing and manufacturing. Elijah, with help from V.Mora, managed to navigate these often stormy seas, and now has a Brand and Apparel Collection we believe delivers elite quality clothing to athletes who are committed to pushing their limits.
Q: What 3 tips would you give a New Fashion Entrepreneur?
EB: Having been a new fashion entrepreneur a very short time ago, this is a very important question. Here are three tips from what I have learned along the way.
1. Trust your gut. The more you lean into what you feel and follow through with consistency, the more it comes to life.
2. Work with someone who knows what they are doing and can help. V.Mora has been a blessing. I now have so many things in order to take my collection to the next step, and they have helped build a foundation I can grow on.
3. Don't talk too much about what you are doing. Sure, there are some people in your corner you can talk to, but there are others who will try to discourage you. Just do the work and let the end product speak for itself.
Want to follow the Free Point journey? Check out Free Point IG HERE. Free Point clothing launches in Fall of 2023. That’s just around the corner. If you want to get a look ahead of the launch, go to their website: .TheFreePoint.com and sign up for email updates.
You will instantly understand the targeted concept and the amount of technology designed into their “smart” performance enhancing fabrics. The concept: “athletic clothing that elevates performance” should be an instant winner, and we are totally expecting Free Point to launch like a true champion.
What’s your breakthrough fashion concept? If you feel you have an idea that may have some promise, schedule a free strategy call and let's talk about it. You may have discovered a niche and a fashion product that could become a successful start-up and the fashion business of your dreams.
Stuck on product Production? At V.Mora we can help you through the entire production process from designing, to sourcing and so on through our Production Development services. If you are in need of the following Development and Production services:
Sourcing
Technical sketches
Pattern Making
Prototype making
Sample Making
Fittings
Digitizing and Grading
Marker Making
Manufacturing
Please contact us at: vmorainquiry@vmora.com
About the Author
Fashion expert, Allison Howmann, graduated from the Fashion Institute of Technology where she majored in Fashion Design and Minored in International Trade and Marketing. She has spent over 6 years in the NYC Fashion Industry utilizing her Design and Marketing skills. Allison has worked with several successful brands to help create their winning fashion development, small business operations, and sales and marketing strategies. You can find her creating original content on the V.Mora blog and the V.Mora Instagram.
