If you want a cost effective way to boost your fashion start-up and increase brand awareness, live streaming could be your answer. Live Streaming is emerging as a  powerful marketing tool to sell products and connect with customers. Here’s why and a few tips for creating engaging livestreams.

Starting a fashion business is no easy feat, and entrepreneurs in this industry must be equipped with innovative marketing strategies to stand out from the competition. One emerging trend that has been gaining momentum in the fashion world is live streaming. 

Live Streaming is a way of broadcasting live video content over the internet, allowing viewers to watch and interact with the content in real-time. This technology has proven to be an effective way for fashion start-ups to boost brand awareness and sell their products.

In this blog, we’ll explore why livestreaming can help launch your fashion line. We will also examine some tips and hints to produce and broadcast a more engaging and interesting livestream promotion.

Build Brand Awareness:

The first and perhaps most significant advantage of live streaming for fashion start-ups is its ability to create brand awareness. Live Streaming gives entrepreneurs the opportunity to showcase their brand, products, and values to a larger audience in a more authentic and engaging way than traditional fashion marketing methods. 

A fashion start-up could host a live fashion show or product launch. In real time, you can invite followers to watch and engage with your brand and your fashion line. This creates an opportunity to build an emotional connection with potential customers, and this connection can ultimately drive sales.

Creates Urgency: 

Live Streaming also has the ability to generate a sense of urgency in potential customers. When a fashion start-up hosts a live event, viewers know that they only have one chance to see the products or experience the event. This creates a sense of exclusivity and scarcity. 

The Fear Of Missing Out (FOMO) can drive viewers to purchase products or take other desired actions during or after the event. This can boost sales for the fashion start-up and generate revenue during your launch.

Immediate Customer Feedback:

Live Streaming allows fashion start-ups to receive immediate feedback from their audience. During a live event, viewers can comment and ask questions in real-time. This allows the start-up to engage with its audience, understand their preferences, and tailor its products or marketing messages accordingly. 

This immediate customer feedback loop can help the fashion start-up improve its products and services and create a stronger connection with its audience. The pay off can be very strong brand loyalty.

Live Streaming can be a cost-effective marketing tool for fashion start-ups. Traditional marketing methods, such as print or television advertising, can be expensive and may not generate the desired results. Live Streaming, on the other hand, can be done with minimal equipment and production costs. All that is needed is a smartphone, a stable internet connection, and a platform to host the livestream. 

Many social media platforms, such as Instagram, Facebook, and TikTok, offer live streaming features for free. This makes live streaming accessible to businesses of all sizes.

Tips for live streaming: 

To be successful with live streaming, fashion start-ups should consider the following tips:

1. Plan the livestream carefully: It's important to have a clear plan for the livestream, including the content, format, and duration. This will help ensure that the livestream is engaging and achieves its desired goals.

2. Promote the livestream in advance: Fashion start-ups should promote the livestream in advance to build anticipation and increase the likelihood of viewers tuning in. You can implement this advance promotion through social media posts, email newsletters, and other marketing channels.

3. Interact with your viewers during the livestream: Fashion designers should actively engage with viewers during the livestream by responding to comments and questions in real-time. This creates a sense of community and helps build a connection with the audience and strengthen brand loyalty..

4. Follow up after the livestream: It's important to follow up with viewers after the livestream to thank them for watching and to provide any additional information or resources they may need.

Live Streaming is an innovative marketing tool that can help fashion start-ups boost brand awareness and sell their products. By creating engaging and authentic content, interacting with your audience, and receiving immediate feedback, your fashion start-ups can build a stronger connection with your target audience and ultimately drive sales. With careful planning and execution, live streaming can be a cost-effective and impactful way for fashion start-ups to grow their business.

What’s your breakthrough fashion concept? If you feel you have an idea that may have some promise, schedule a free strategy call and let's talk about it. You may have discovered a niche and a fashion product that could become a successful start-up and the fashion business of your dreams.

Stuck on product Production? At V.Mora we can help you through the entire production process from designing, to sourcing and so on through our Production Development services. If you are in need of the following Development and Production services: 

• Sourcing 

• Technical sketches   

• Pattern Making

• Prototype making 

• Sample Making

• Fittings 

• Digitizing and Grading

• Marker Making

• Manufacturing

Please contact us at: vmorainquiry@vmora.com

About the Author

Fashion expert, Allison Howmann, graduated from the Fashion Institute of Technology where she majored in Fashion Design and Minored in International Trade and Marketing. She has spent over 6 years in the NYC Fashion Industry utilizing her Design and Marketing skills. Allison has worked with several successful brands to help create their winning fashion development, small business operations, and sales and marketing strategies. You can find her creating original content on the V.Mora blog and the V.Mora Instagram.