LEVEL UP

HOW TO BECOME INVESTABLE AND SELLABLE THROUGH SOCIAL MEDIA LEVERAGE

LOOKING TO BUILD YOUR BRAND

& CREATE A SUSTAINABLE & INVESTABLE BUSINESS MODEL USING SOCIAL MEDIA TO DRIVE GROWTH

THE DETAILS

This class is for a designer looking to build their brand and create a sustainable and investable business model using social media to drive growth. Strong branding and social media presence today can make or break a company, especially in fashion.

I am excited to give designers the opportunity to get the feedback and direction I wish I got when I was just starting out on Instagram. I am also excited to grow with all of you, which is why Anna and I have created a 12-week online course with a $20,000 value for an affordable price.

This is what we live for and as experts in the field, we feel that anyone can become an influencer as an individual or as a brand by following actionable steps which we have designed in our course.

Designers are going to get access to an incredible database of information but, most importantly strategic consulting in many categories: calendars, social media planning, market research, trends, e-commerce growth, industry forecasts, partnership, collaboration, negotiating, business valuation, monetization, sales, direct & digital marking, financial & budgetary, in-depth business plan, content development (pre and post-production), art direction, creative direction, photo editing, PR, influencing, engagement, community building, event-driven marketing; the list goes on.

These classes will change your life and help you become the designer and entrepreneur of your dreams

HERE IS ALL THE CLASS INFO:

 

BRANDING

– How to become an influencer (or have your clothing brand be an influencer)
– How to sell on Instagram
– Content creation, full production, building the right team
– What are you doing for your followers? What is the value?
– Interview with a surprise designer who has worked for the best and created a mega successful brand themselves

 

 

PLAN
AKA BUDGET AKA MARGINS

– Giving business plan examples
– Building a budget, how to get the most bang for your buck on Instagram
– Production COGS, corporate structure

HANDOUTS
– Costing template
– Budget template
– Business Plan Template and Basics

 

FUNDRAISING/FACTORING

– Investors
– Protection
– Crowdfunding
– VC
– Angel and Personal
– Negotiating Terms
– Leveraging social media $ value

HANDOUTS

– List of Angel investors
– Interview with Factoring Company
– Crowdfunding Tips and Tricks

 

SWOT/YOUR CUSTOMER

– Analysis and self-audit
– Strengths, Weaknesses, Opportunities, and Threats
– A structured planning method that evaluates those four elements of an organization

 

SOCIAL MEDIA

 

– Platforms = FOCUS: Instagram
– Analytics
– Setup
– Consistency
– Pipeline
– Sales Funnel
– How to link your other platforms

BREAK to Implement

 

INFLUENCING

 

-IG
– – Positioning: How do you create leverage
– – Market validation
– – How do you get a blue check? What does verified mean?
– – How do you add value
– – How to monetize “influencing”
– – – Social Blue Book, ROI, conversion rates and %
– – – Getting a booking agent as a brand

 

CONTENT

 

– Photoshoots
– Art Direction
– Creative
– Building a team
– How to get work published
– How to network in social media influencing ***
– – – Follow-up + follow through
– How to create partnerships with people
— Interview w/a NY city editorial magazine

 

ENGAGEMENT

 

– “Thank You Economy”
– How are you saying thank you?
– What conversations are you participating in?
– Do you have a philanthropic entity or do you give?
– Are you building a community?
– Are you creating partnerships for engagement with other accounts?
– – – Set up relationships:
– – – – – – Like for Like, Comment for Comment, Follow for Follow, Repost for Repost
— Interview w/ male and female influencers

 

TIMELINE

 

– Manual Calendar – Annual Calander – Weekly/Monthly Break Down
– This will help define partnership opportunities and gaps for new content in the annual calander. –
– There is so much to capatalize on. Know everday 365 days.

HANDOUTS

– Timeline market/wholesale calendar

 

SALES

 

– Wholesale – who are you reaching is it large enough
– Direct
– Social distribution pipeline
– Sales strategies
– Social media M & A
– Module 10: Interview with
e-commerce guru

HANDOUTS

– Buyer interview
– Sales rep interview

 

PR

 

-Agencies
-Influence marketing
– Thundeclap
– Industry kits
– Media
– Interview with PR firm

HANDOUTS

-Lookbook analysis and example
-Press kit basics guide

 

GROWTH EXECUTION/FEEDBACK

 

– Critique
– Feedback 
– Content given
– Personal strategy built per what you have put together. 
– Additional feedback industry professionals (outside of Ryan and Anna)
– Final steps and positioning 3-5 year plan to take and implement Goals listed

CLASS STARTS

So, the class starts November 1, 2017 and runs through 1/24. Who is this for? The serious designer only, not the hobbiest. We want this class to be the right fit for everyone in it so if you would like to apply and be interviewed please email us at anna@vmora.com

MORE OF WHAT THE CLASS INCLUDES:

12 TOTAL CLASSES

Class Details included above.

ONLINE FORUM

Online forum to network with each student

CALL

One call with a generated topic by one of us for the designers to have a conversation together (without us on the call)

MATERIALS

Templates, checklists, generate an example timeline for 2018, steps to increasing following and brand outreach

VIP OPTION

We also have a VIP for those interested in a one on one program and follow up.

THE PREMIUM TIER

The PREMIUM tier includes one on one consults with Anna or Ryan

Basic $999 per month for three months
Premium $1799 per month for 3 months (includes one on one)
VIP includes full day in person with Ryan and Anna